This digital event explores the transformative process of professional identity formation (PIF) in the context of the rapid integration of artificial intelligence (AI) in healthcare. AI functions as an environment-level force reshaping how care is delivered, decisions are made, and professional boundaries are negotiated. This webinar will examine how AI is transforming core pharmacy competencies, identify challenges to traditional PIF pathways (such as deskilling and ethical dissonance), and propose actionable recommendations to ensure AI enhances the patient-centered identity of the pharmacy profession.

Chair:
- Dr.Mohamed Elnaem, Lecturer in Clinical Pharmacy & Chair - Global PharmEd Optimise Research (GPOR) Network, Ulster University, United Kingdom

Panelist:
- Dr.Ellen Schellhase, Professor of Pharmacy Practice, Purdue University College of Pharmacy, United States.
- Dr.Melody Ryan, Professor, University of Kentucky College of Pharmacy, USA.
- Dr.Nicole Cheung, Assistant Professor, Donald and Barbara Zucker School of Medicine at Hofstra/Northwell, USA.

*Please note that a Zoom account is required to register for this FIP Digital Event. If you are receiving an error message during registration, please create a Zoom account and use the corresponding email address for your registration.

The Journal of Pharmaceutical Policy and Practice (JoPPP) was established in 2008 with the mission to promote pharmaceutical policy and practice globally. The journal is published in the United Kingdom, indexed in Scopus and PubMed Central, and managed by a distinguished international editorial board. Based on its growing body of research articles, presentations, and best practices, JoPPP will hold the “5th JOPPP IMPACT MONGOLIA - 2026” conference in collaboration with Etugen University on November 11–13, 2026.

Join us for the world’s first LGBTQIA+-focused pharmacy conference, proudly endorsed by the International Pharmaceutical Federation (FIP). This landmark three-day event brings together LGBTQIA+ pharmacists, students, educators, researchers and allies to build a more inclusive and culturally safe future for pharmacy practice.