Raise awareness of pharmacies as places of primary health care provision!Despite the many advancements in pharmacy practice, in the minds of too many policymakers and members of the public, pharmacies are still perceived as commercial enterprises rather than places of healthcare provision. Primary health care is key to achieving “health for all”. In 2018, through the Declaration of Astana, governments recommitted to strengthening primary health care as a way to achieve universal health coverage. FIP attended the Global Conference on Primary Health Care in Astana, Kazakhstan, and was a signatory to the declaration. Since then, the federation has worked to strengthen pharmacy’s contribution to, and impact on, primary health care. We know that pharmacists have the necessary expertise, and we believe that they are the most accessible primary health care providers. We are convinced that it is through the pharmacy profession that much progress towards Sustainable Development Goal 3 (good health and well-being for all) will be made. |
Campaign toolkit
More campaign assets to come. |
A number of major stakeholders in global health currently recognise pharmacists as healthcare professionals, including the United Nations,1 the International Labour Organization,2 the World Health Organization,3 and the Organisation for Economic Cooperation and Development.4 A wide range of health services, in addition to medicines supply and health advice, are being provided in pharmacies.5 Nevertheless, the pharmacy profession needs universal recognition of its unique place in primary health care.
We want everyone to think about pharmacy when they think about their health.
We need policy makers to think about universal pharmacy coverage when they think about universal health coverage.
We must do more to promote our professional identity, which will facilitate more pharmacy services with tangible benefits for our communities.
FIP’s global #ThinkHealthThinkPharmacy campaign is an important way to achieve this goal.
Join us!
Six main campaign messages
- Pharmacists are healthcare professionals.
- Pharmacists are the most accessible primary health care providers.
- Pharmacists provide a wide array of health services.5
- There is high public trust in pharmacists.
- The pharmacy profession proved its value to health systems during the COVID-19 pandemic and continues to do so.
- Some governments have already made changes to facilitate expansion of pharmacy services and better access to health, and others should too.
Over the coming months, we’ll make further resources available to support these messages.
FIP's president Paul Sinclair invites you to join the campaign:
Use of campaign assets
No fees are required to use FIP’s “Think Health, Think Pharmacy” campaign assets. However, FIP should be acknowledged on any item where campaign assets are used as follows: “Think Health, Think Pharmacy is a global campaign developed and led by the International Pharmaceutical Federation (FIP)."
Official logo
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If you would like to provide a translation of the logo in your language, please email Laila Ghorab (laila@fip.org)
Factsheet
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Supporting statement
The Think Health, Think Pharmacy campaign is supported by the FIP Bureau. The Bureau’s statement can be downloaded here and adapted to support advocacy to policymakers.
The Bureau statement is also available in Greek, thanks to the Federation of Pharmacists' Cooperatives of Greece.
Joint FIP-WHO article in Lancet Regional Health — Europe
| Embrace pharmacists’ roles in healthcare delivery — slow transformation of the pharmacy profession comes at a significant cost to health systems, warns an article published in The Lancet Regional Health — Europe in September 2024. The article, co-written by officers at the WHO Regional Office for Europe and FIP, is a great advocacy piece that can be shared. Find it here and don't forget to click the share icon! |  |
Poster
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Slides for presentations
The slides can be downloaded here.
Zoom background
The zoom background can be downloaded here.
Email signatures
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Social media graphics
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Digital banners
For print versions please contact Ms Lin-Nam Wang (Lin-nam@fip.org)
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FlickR album
A big thank you to all who supported FIP’s Think Health, Think Pharmacy campaign this year. We’ve compiled 2024 campaign album ― are you, or anyone you know, there? Find out here. We’ll be continuing with this important work in 2025 and count on your support to grow the campaign!
References
- United Nations. SDG Indicator Metadata. 2021. Available at: https://bit.ly/3Ng0C1k
- International Labour Organization. International Standard Classification of Occupations (ICSO-08). Geneva 2012. Available at: https://bit.ly/3iwI7Yi
- World Health Organization Regional Office for Europe. The legal and regulatory framework for community pharmacies in the WHO European Region. 2019. Available at https://bit.ly/3LcsKjZ
- Organisation for Economic Cooperation and Development. Strengthening the frontline: How primary health care helps systems adapt during the COVID-19 pandemic. Paris 2021. Available at: https://bit.ly/3wJKejE
- International Pharmaceutical Federation. Pharmacy at a glance 2015-2017. The Hague 2017. Available at: www.fip.org/file/1348