Studying the influences of pharmaceutical marketing in Iran

• In: Academic Pharmacy Posters
• At: Hyderabad (India) (2011)
• Type: Poster
• Poster code: APS-P-19
• By: DIBAEI, Fatemeh (Payam Noor University, Mashhad, Iran)
• Co-author(s): Rasekh, Hamid R. (Shahid Beheshti University, Tehran, Iran)
  Hosseini, M.Hassan (Payam noor university, Tehran, Iran)
  
• Abstract:

  Background; Previous studies have shown the impact of the pharmaceutical marketing on prescription and physician-patient relationship. Due to the lack of related research in Iran, the following study was designed to assess the impact of determinants of drug decision cycle.
  
  Objective;
  -Recognizing the current pharmaceutical promotion to physicians;
  -Th

  ..

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