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Studying the influences of pharmaceutical marketing in Iran
- In: Academic Pharmacy Posters
- At: Hyderabad (India) (2011)
- Type: Poster
- Poster code: APS-P-19
- By: DIBAEI, Fatemeh (Payam Noor University, Mashhad, Iran)
- Co-author(s): Rasekh, Hamid R. (Shahid Beheshti University, Tehran, Iran)
Hosseini, M.Hassan (Payam noor university, Tehran, Iran) - Abstract:
Background; Previous studies have shown the impact of the pharmaceutical marketing on prescription and physician-patient relationship. Due to the lack of related research in Iran, the following study was designed to assess the impact of determinants of drug decision cycle.
..
Objective;
-Recognizing the current pharmaceutical promotion to physicians;
-Th The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress.
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Last update 23 September 2026