Patient/customer provided information – The hidden opportunity of learning

• In: P3 - Patients as Partners on Wednesday, 3 September 2008, 9:00-12:00
• At: Basel (Switzerland) (2008)
• Type: Presentation
• By: JöNSSON, Bodil (Lund University, Lund, Sweden)
• Co-author(s): Norelius, Marianne (Apoteket AB, Sweden)
  
• Abstract:

  The pharmacy sector continues to recognize the empowerment and the anticipation of their customers, not only through informing them via leaflets, dialogues and campaigns but also through efforts to meet them on their own arena and out of their own perspectives, questions, preconceptions and requests. Doing so demands a trust (in the customers

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