Forum for policy makers in pharmacy practice- Trends in community pharmacy-debating the future of the profession - Topic B -direct to consumer advertizing

• In: G9 - Forum for policy makers in pharmacy practice on Tuesday, 2 September 2008, 9:00-12:00
• At: Basel (Switzerland) (2008)
• Type: Presentation
• By: LUTZ, Eugene (Lutz Pharmacy & Professional Compounding, Altoona, Iowa, United States of America)
• Abstract:

  A brief history of DTCA in the USA will be provided along with statistical analysis of the effects of DTCA advertizing. I will examine the results (both social and economic) on the various segments of the health care system- including patients, prescribers, pharmacists, drug companies, health care organizations, insurers, employers, etc.

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