Why do some danish customers prefer the original drugs instead of cheaper drug options?

• In: Community Pharmacy Section - Poster Session
• At: Salvadore (Brazil) (2006)
• Type: Poster
• Poster code: CPS-P-036
• By: LANDSGRAV, Lene (Vordingborg Apotek, Vordingborg, Denmark)
• Co-author(s): Carlsen, Birgitte Egeberg (Nykøbing F. Svane Apotek, NYKØBING F., Denmark)
  
• Abstract:

  The purpose of the investigation was to clarify why some customers (103) exclude the cheaper drug options offered.
  
  The conclusion was, more women than men; more elderly than younger customers exclude the cheaper drug option with no or little concern as to the prize difference. More customers exclude the cheaper option when it is a generic drug as ..

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