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Exploratory descriptive study: Consumers' perceptions of analgesic advertisements
- In: Posters
- At: Amsterdam (the Netherlands) (2012)
- Type: Poster
- Poster code: SAPS-P-48
- By: TRUTER, Ilse (Nelson Mandela Metropolitan University, Drug Utilization Research Unit (DURU), Port Elizabeth, South Africa)
- Co-author(s): Asmall, T. (Nelson Mandela Metropolitan University, Port Elizabeth, South Africa)
Knoesen, B.C. (Nelson Mandela Metropolitan University, Port Elizabeth, South Africa) - Abstract:
..
Background:
Analgesic advertisements have the potential to influence purchase decisions and choices about analgesic use by consumers.
Aims:
To explore consumers’ perceptions of analgesic advertisements.
Methods:
Qualitative research methodology was used (a focus group of 7 participants residing in Port Elizabeth, South Africa). It was conducted as The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress.
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Last update 23 September 2026