Pharmacy staff perspectives on the influence of advertising and the media on customers’ selection of non-prescription medicines in Vietnam

• In: Posters
• At: Amsterdam (the Netherlands) (2012)
• Type: Poster
• Poster code: CPS2-P-08
• By: DO, Thang (University of Nottingham, School of Pharmacy, Nottingham, United Kingdom)
• Co-author(s): Boardman, H. (University of Nottingham, Nottingham, United Kingdom)
  Anderson, C. (School of Pharmacy, University of Nottingham, Nottingham, United Kingdom)
  
• Abstract:

  Background: There is limited research on the influence of advertising and the media on customers’ decision regarding choice of non-prescription medicines (NPM) in community pharmacies (CPs) in Vietnam.
  Objective: This study aimed to explore the perceptions of pharmacy staff regarding the influence of media and advertising on selection of (NPMs) by

  ..

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