Look alike and sound alike names of branded medicines in Indian pharmaceutical market

• In: CPS 2: Quality assurance in community pharmacy - Posters
• At: Basel (Switzerland) (2008)
• Type: Poster
• Poster code: CPS2-P-002
• By: WAL, Pranay (Manipal College of Pharmaceutical Sciences, Manipal, India)
• Co-author(s): Nagappa, Anantha Naik (Manipal College of Pharmaceutical Sciences, MANIPAL, India)
  Kumari, Puja (Manipal Institute of Mangement, India)
  
• Abstract:

  Trade names of medicine in India are named irrationally without any bearing and any relevance to the therapeutic class, molecule and disease for which it is to be used. This has developed into a therapeutic jungle which is confusing to health care professionals. The purpose of the study

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