Development of the pharmaceutical product food chain

• In: SYMPOSIUM: EMERGING MARKETS/EAST MEETS WEST on Monday, 14 April 2014, 10:30-12:00
• At: PSWC, Melbourne (Australia) (2014)
• Type: Presentation
• By: WILDING, Ian (Ian Wilding Assoicates Limited, Nottingham, United Kingdom)
• Abstract:

  It is clear from all the available evidence the current Pharma R&D model is suffering with ever-decreasing R&D productivity being a major cause of alarm. For perhaps too long there has been a marked aversion by senior industry executives to grasp the fact the problem is beyond a fix that is based on a subtle evolution in business model or an..

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