Medical Rep or Drug Dealer? The Path You'll Take! A Focus on Jordan Market

• In: 8F1 - From development to marketing - short oral communications on Saturday, 6 October 2012, 12:15-13:45
• At: Amsterdam (the Netherlands) (2012)
• Type: Presentations + Posters
• By: AL-DQOUR, Hamzeh (Merck & Co., Inc., GHH, Amman, Jordan)
• Abstract:

  BackgroundPhysicians are brained washed by reps! A common paradigm usually faces researchers in the Medical reps- physicians' relationship field! While pharmaceutical companies try hardly to reach patients, struggle to provide high quality & outcome-satisfaction directed medicines, the global dynamics stress the needs for innovative therapies

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