Ensuring the responsible use of OTC medicines in developing countries: the influence of social media – where does the pharmacist intervene and what are the capabilities involved?

• In: 4H - Improving responsible use of OTC medicines from labelling to counselling on Sunday, 7 October 2012, 14:00-17:00
• At: Amsterdam (the Netherlands) (2012)
• Type: Presentation
• By: JUAREZ-EYZAGUIRRE, José (San Marcos University, Pharmacy Technology and Pharmacy Administration, Lima, Peru)
• Co-author(s): Alvarez-Risco, A. (San Marcos University, Lima, Peru)
  
• Abstract:

  OTC products are seen as inofensive drugs and they recieve license for to be selled free, even with massive adds in radio and tv. It can show us it i urgent pharmacist develop a role for guide patients about choosing otc products accord their minor illness. Also, many of these products are requested by call phones and emails/chats so it means a

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