The mass media in the 21st century

• In: D15 - Pharmacists and mass communication - A job that needs to be done continuously on Thursday, 8 September 2011, 09:00-12:00
• At: Hyderabad (India) (2011)
• Type: Presentation
• By: BELL, John (Pharmaceutical Society of Australia, Sydney, Australia)
• Abstract:

  The information technology revolution seems to have enhanced the desire for people to learn more about their health in general and medicines in particular. In addition to the mainstream media - radio, television and print - web-based media are being more regularly consulted by consumers. Pharmacists need to be able to assess the authenticity of

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