Pharmaceutical pricing in a global environment

• In: G11 - Pricing Policy in a Global Market on Tuesday, 29 August 2006, 14:00-17:00
• At: Salvadore (Brazil) (2006)
• Type: Presentation
• By: BARKER, Richard (ABPI, London, United Kingdom)
• Abstract:

  While the world grows ever smaller, the list of pricing issues does not. With every country exerting its own mix of price controls, is there a set of sound pricing principles that balance the needs of short-term budget controls and longer term incentives to innovate? Can we afford the increasingly costly and sophisticated treatments in the

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