Why Social Media? Opportunities and tendencies for retail pharmacies

• In: The pharmacist is online: Social media for beginners on Monday, 29 August 2016, 12:30-13:00
• At: Buenos Aires (Argentina) (2016)
• Type: Presentation
• By: RIU, Inma (Saludability SL, Barcelona, Spain)
• Co-author(s): Inma Riu:
  
• Abstract:

  Social media is the new communication channel that all retailers are using to reach customers, to humanize their brands and to create a community around their product or brand.

  Social media is accessible to everyone, large and small corporations, and furthermore is a place to find “everyone” around you, in a non-corporate environment.

  Since 2006,

  ..

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