Advertising as a source of information for consumers: What can it be expected to communicate?

• In: Advertising drugs to consumers - A public health threat or a source of needed information? (Pharmacy Information Section) on Wednesday, 8 September 2004, 9:00-12:00
• At: New Orleans (USA) (2004)
• Type: Presentation
• By: DARRACOTT, Helen (Proprietary Association of Great Britain, London, United Kingdom)
• Abstract:

  Advertising messages are short because research shows only 1 or 2 messages can be conveyed in any advertisement. The key messages are? – Product name, use, and instruction to read the leaflet and label and/or ask their pharmacist for advice. The British are very conservative users of medicines. With over 80% of purchases being repeat purchases

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