The effect of drug advertising on use of OTC medicines: What does the research show?

• In: Advertising drugs to consumers - A public health threat or a source of needed information? (Pharmacy Information Section) on Wednesday, 8 September 2004, 9:00-12:00
• At: New Orleans (USA) (2004)
• Type: Presentation
• By: MINTZES, Barbara (University of British Columbia, Centre for Health Services & Policy Res., Vancouver, B.C., Canada)
• Abstract:

  In addition to serving its commercial function as a means of stimulating product sales, advertising of over-the-counter (OTC) drugs has been described as a source of information about available treatments and a resource to support responsible self-care. The presumed outcome is improved medicine use, better quality of life and ultimately improved

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