Pharmacy marketing strategies: results from a notoriety study

  • At: 2017 FIP Congress in Seoul (South Korea)
  • Type: Poster
  • By: LOURENÇO, Luís (Farmácia Central, Agualva - Cacém, Portugal)
  • Co-author(s): Luís Lourenço
  • Abstract:

    Background

    In order to maintain its viability, pharmacies ought to monitor business indicators (such as sales, margins and growth rate) but also marketing

    Purpose

    Evaluate the image and notoriety of a community pharmacy, the impact of its brand and its competitive position. 

    Methods

    A survey using a structured questionnaire with five-point Likert..

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