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Pharmacy marketing strategies: results from a notoriety study
- At: 2017 FIP Congress in Seoul (South Korea)
- Type: Poster
- By: LOURENÇO, Luís (Farmácia Central, Agualva - Cacém, Portugal)
- Co-author(s): Luís Lourenço
BackgroundIn order to maintain its viability, pharmacies ought to monitor business indicators (such as sales, margins and growth rate) but also marketing
PurposeEvaluate the image and notoriety of a community pharmacy, the impact of its brand and its competitive position.
MethodsA survey using a structured questionnaire with five-point Likert.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.
Last update 4 October 2019