• Join
  • Login
  • Contact

Search abstracts / presentations

Pharmacy marketing strategies: results from a notoriety study

  • In: Poster presentation
  • At: Seoul (South Korea) (2017)
  • Type: Poster
  • Poster code: POS-CPS-060
  • By: LOURENÇO, Luís (Farmácia Central, Agualva - Cacém, Portugal)
  • Co-author(s): Luís Lourenço
  • Abstract:


    In order to maintain its viability, pharmacies ought to monitor business indicators (such as sales, margins and growth rate) but also marketing


    Evaluate the image and notoriety of a community pharmacy, the impact of its brand and its competitive position. 


    A survey using a structured questionnaire with five-point Likert..

  • The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress. Please login
Last update 28 September 2023

FIP Congresses