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Pharmacy marketing strategies: results from a notoriety study

  • In: Poster presentation
  • At: Seoul (South Korea) (2017)
  • Type: Poster
  • Poster code: POS-CPS-060
  • By: LOURENÇO, Luís (Farmácia Central, Agualva - Cacém, Portugal)
  • Co-author(s): Luís Lourenço
  • Abstract:


    In order to maintain its viability, pharmacies ought to monitor business indicators (such as sales, margins and growth rate) but also marketing


    Evaluate the image and notoriety of a community pharmacy, the impact of its brand and its competitive position. 


    A survey using a structured questionnaire with five-point Likert..

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Last update 4 October 2019

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