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The mass media in the 21st century
- In: D15 - Pharmacists and mass communication - A job that needs to be done continuously on Thursday, 8 September 2011, 09:00-12:00
- At: Hyderabad (India) (2011)
- Type: Presentation
- By: BELL, John (Pharmaceutical Society of Australia, Sydney, Australia)
The information technology revolution seems to have enhanced the desire for people to learn more about their health in general and medicines in particular. In addition to the mainstream media - radio, television and print - web-based media are being more regularly consulted by consumers. Pharmacists need to be able to assess the authenticity of.. The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress.
Last update 4 October 2019