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Exploratory descriptive study: Consumers' perceptions of analgesic advertisements

  • In: Posters
  • At: Amsterdam (the Netherlands) (2012)
  • Type: Poster
  • Poster code: SAPS-P-48
  • By: TRUTER, Ilse (Nelson Mandela Metropolitan University, Drug Utilization Research Unit (DURU), Port Elizabeth, South Africa)
  • Co-author(s): Asmall, T. (Nelson Mandela Metropolitan University, Port Elizabeth, South Africa)
    Knoesen, B.C. (Nelson Mandela Metropolitan University, Port Elizabeth, South Africa)
  • Abstract:


    Analgesic advertisements have the potential to influence purchase decisions and choices about analgesic use by consumers.

    To explore consumers’ perceptions of analgesic advertisements.

    Qualitative research methodology was used (a focus group of 7 participants residing in Port Elizabeth, South Africa). It was conducted as


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Last update 28 September 2023

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