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Exploratory descriptive study: Consumers' perceptions of analgesic advertisements

  • At: 2012 FIP Congress in Amsterdam (the Netherlands)
  • Type: Poster
  • By: TRUTER, Ilse (Nelson Mandela Metropolitan University, Drug Utilization Research Unit (DURU), Port Elizabeth, South Africa)
  • Co-author(s): Asmall, T. (Nelson Mandela Metropolitan University, Port Elizabeth, South Africa)
    Knoesen, B.C. (Nelson Mandela Metropolitan University, Port Elizabeth, South Africa)
  • Abstract:


    Background:

    Analgesic advertisements have the potential to influence purchase decisions and choices about analgesic use by consumers.
    Aims:

    To explore consumers’ perceptions of analgesic advertisements.
    Methods:

    Qualitative research methodology was used (a focus group of 7 participants residing in Port Elizabeth, South Africa). It was conducted as

    ..

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Last update 4 October 2019

FIP Congresses