Marketing elements affect patient self-determination for the purchase of medicines
- At: 2012 FIP Congress in Amsterdam (the Netherlands)
- Type: Poster
- By: KUBILIENE, Loreta (Lithuanian University of Health Science, Medical Academy Faculty of Pharmacy, Department of Drug Technology, Kaunas, Lithuania)
- Co-author(s): Arlauskaite, E. (Lithuanian University of Health Science, Kaunas, Lithuania)
Bagdziunaite, D. (Lithuanian University of Health Science, Kaunas, Lithuania)
Background information. Marketing studies have shown that the decision of buying an item in Lithuania is most influenced by television.Objective. To evaluate the marketing elements in pharmacy work that may be associated with the purchase of product.Methods. Filling questionnaires (100)..
50 pharmacy patients were questioned in self-service The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.