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Marketing elements affect patient self-determination for the purchase of medicines

  • At: Amsterdam (the Netherlands) (2012)
  • Type: Poster
  • By: KUBILIENE, Loreta (Lithuanian University of Health Science, Medical Academy Faculty of Pharmacy, Department of Drug Technology, Kaunas, Lithuania)
  • Co-author(s): Arlauskaite, E. (Lithuanian University of Health Science, Kaunas, Lithuania)
    Bagdziunaite, D. (Lithuanian University of Health Science, Kaunas, Lithuania)
  • Abstract:

    Background information. Marketing studies have shown that the decision of buying an item in Lithuania is most influenced by television.Objective. To evaluate the marketing elements in pharmacy work that may be associated with the purchase of product.Methods. Filling questionnaires (100)

    50 pharmacy patients were questioned in self-service


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Last update 4 October 2019

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