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Pharmacy staff perspectives on the influence of advertising and the media on customers’ selection of non-prescription medicines in Vietnam

  • At: 2012 FIP Congress in Amsterdam (the Netherlands)
  • Type: Poster
  • By: DO, Thang (University of Nottingham, School of Pharmacy, Nottingham, United Kingdom)
  • Co-author(s): Boardman, H. (University of Nottingham, Nottingham, United Kingdom)
    Anderson, C. (School of Pharmacy, University of Nottingham, Nottingham, United Kingdom)
  • Abstract:

    Background: There is limited research on the influence of advertising and the media on customers’ decision regarding choice of non-prescription medicines (NPM) in community pharmacies (CPs) in Vietnam.
    Objective
    : This study aimed to explore the perceptions of pharmacy staff regarding the influence of media and advertising on selection of (NPMs) by

    ..

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Last update 4 October 2019

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