Pharmacy staff perspectives on the influence of advertising and the media on customers’ selection of non-prescription medicines in Vietnam
- At: 2012 FIP Congress in Amsterdam (the Netherlands)
- Type: Poster
- By: DO, Thang (University of Nottingham, School of Pharmacy, Nottingham, United Kingdom)
- Co-author(s): Boardman, H. (University of Nottingham, Nottingham, United Kingdom)
Anderson, C. (School of Pharmacy, University of Nottingham, Nottingham, United Kingdom)
Background: There is limited research on the influence of advertising and the media on customers’ decision regarding choice of non-prescription medicines (NPM) in community pharmacies (CPs) in Vietnam...
Objective: This study aimed to explore the perceptions of pharmacy staff regarding the influence of media and advertising on selection of (NPMs) by The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.