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The role of drug advertising for patient’s compliance

  • At: Amsterdam (the Netherlands) (2012)
  • Type: Poster
  • By: PETKOVA, Valentina (Faculty of Pharmacy, Social Pharmacy, Sofia, Bulgaria)
  • Co-author(s): Valchanova, V. (Faculty of Pharmacy, Sofia, Bulgaria)
    Nikolova, I. (Faculty of Pharmacy, Sofia, Bulgaria)
    Dimitrov, M.V. (Faculty of Pharmacy, Sofia, Bulgaria)
  • Abstract:

    I. BackgroundDrug advertising is a way to meet the growing demand for information, empowering patients by educating them about proper treatment, ADR and possible complications. It can play an important role in improving level of patient’s compliance and from there - public health. The sources of user-accessible drug have increased exponentially in


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Last update 4 October 2019

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