Studying the influences of pharmaceutical marketing in Iran
- At: 2011 FIP Congress in Hyderabad (India)
- Type: Poster
- By: DIBAEI, Fatemeh (Payam Noor University, Mashhad, Iran)
- Co-author(s): Rasekh, Hamid R. (Shahid Beheshti University, Tehran, Iran)
Hosseini, M.Hassan (Payam noor university, Tehran, Iran)
Background; Previous studies have shown the impact of the pharmaceutical marketing on prescription and physician-patient relationship. Due to the lack of related research in Iran, the following study was designed to assess the impact of determinants of drug decision cycle...
-Recognizing the current pharmaceutical promotion to physicians;
-Th The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.