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Studying the influences of pharmaceutical marketing in Iran

  • At: 2011 FIP Congress in Hyderabad (India)
  • Type: Poster
  • By: DIBAEI, Fatemeh (Payam Noor University, Mashhad, Iran)
  • Co-author(s): Rasekh, Hamid R. (Shahid Beheshti University, Tehran, Iran)
    Hosseini, M.Hassan (Payam noor university, Tehran, Iran)
  • Abstract:

    Background; Previous studies have shown the impact of the pharmaceutical marketing on prescription and physician-patient relationship. Due to the lack of related research in Iran, the following study was designed to assess the impact of determinants of drug decision cycle.

    Objective;
    -Recognizing the current pharmaceutical promotion to physicians;
    -Th

    ..

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Last update 4 October 2019

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