Look alike and sound alike names of branded medicines in Indian pharmaceutical market
- At: Basel (Switzerland) (2008)
- Type: Poster
- By: WAL, Pranay (Manipal College of Pharmaceutical Sciences, Manipal, India)
- Co-author(s): Nagappa, Anantha Naik (Manipal College of Pharmaceutical Sciences, MANIPAL, India)
Kumari, Puja (Manipal Institute of Mangement, India)
Trade names of medicine in India are named irrationally without any bearing and any relevance to the therapeutic class, molecule and disease for which it is to be used. This has developed into a therapeutic jungle which is confusing to health care professionals. The purpose of the study.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.