Community pharmacy marketing activities – opportunities for pharmacists
- At: 2017 FIP Congress in Seoul (South Korea)
- Type: Poster
- By: MIZRAEI, Ardalan (The University of Sydney, Faculty of Pharmacy, Stanhope Gardens, Australia)
- Co-author(s): Ardalan Mizraei:
Stephen Carter: Faculty of Pharmacy, The University of Sydney, Sydney, Australia
Carl Schneider: Faculty of Pharmacy, The University of Sydney, Sydney, Australia
Marketing activities are used to communicate a product or service to a potential market. Despite the large body of literature on the effect of marketing on human behaviour and economic outcomes, the evidence for measured outcomes of marketing activities in community pharmacy are lacking.
PurposeReview the literature to determine the.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.