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Community pharmacy marketing activities – opportunities for pharmacists

  • At: 2017 FIP Congress in Seoul (South Korea)
  • Type: Poster
  • By: MIZRAEI, Ardalan (The University of Sydney, Faculty of Pharmacy, Stanhope Gardens, Australia)
  • Co-author(s): Ardalan Mizraei:
    Stephen Carter: Faculty of Pharmacy, The University of Sydney, Sydney, Australia
    Carl Schneider: Faculty of Pharmacy, The University of Sydney, Sydney, Australia
  • Abstract:

    Background

    Marketing activities are used to communicate a product or service to a potential market. Despite the large body of literature on the effect of marketing on human behaviour and economic outcomes, the evidence for measured outcomes of marketing activities in community pharmacy are lacking.

    Purpose

    Review the literature to determine the..

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Last update 4 October 2019

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