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Nudging at the pharmacy! – how can we nudge for better outcomes?

  • At: 2014 FIP Congress in Bangkok (Thailand)
  • Type: Poster
  • By: KOCAK, Vural (Greve Apotek, Greve, Denmark)
  • Abstract:

    How can nudging be applied at the pharmacy? A nudge holistically comprises the aspects of an architectural choice, which alters people´s behavior in a predictable way without prohibiting and limiting any options or significantly changing their economic incentives. Doing so, nudging could be a 3rd way of customer related communication at the..

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Last update 4 October 2019

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