Nudging at the pharmacy! – how can we nudge for better outcomes?
- At: 2014 FIP Congress in Bangkok (Thailand)
- Type: Poster
- By: KOCAK, Vural (Greve Apotek, Greve, Denmark)
How can nudging be applied at the pharmacy? A nudge holistically comprises the aspects of an architectural choice, which alters peopleÂ´s behavior in a predictable way without prohibiting and limiting any options or significantly changing their economic incentives. Doing so, nudging could be a 3rd way of customer related communication at the.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.