Marketing communication strategy of pharmacy institutions
- At: 2014 FIP Congress in Bangkok (Thailand)
- Type: Poster
- By: BJELETIC, Jasminka (APOTEKA BEOGRAD, Management, Belgrade, Serbia)
For public service marketing, it is crucial to establish and develop direct and long-term relations with the service users. Every health organization applies the marketing approach in its work, in accordance with its own role in health care and the environment in which it is provided. By selecting specific forms of marketing communication, and.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.