The mass media in the 21st century
- At: 2011 FIP Congress in Hyderabad (India)
- Type: Presentation
- By: BELL, John (Pharmaceutical Society of Australia, Sydney, Australia)
The information technology revolution seems to have enhanced the desire for people to learn more about their health in general and medicines in particular. In addition to the mainstream media - radio, television and print - web-based media are being more regularly consulted by consumers. Pharmacists need to be able to assess the authenticity of.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.