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The mass media in the 21st century

  • In: D15 - Pharmacists and mass communication - A job that needs to be done continuously on Thursday, 8 September 2011, 09:00-12:00
  • At: Hyderabad (India) (2011)
  • Type: Presentation
  • By: BELL, John (Pharmaceutical Society of Australia, Sydney, Australia)
  • Abstract:

    The information technology revolution seems to have enhanced the desire for people to learn more about their health in general and medicines in particular. In addition to the mainstream media - radio, television and print - web-based media are being more regularly consulted by consumers. Pharmacists need to be able to assess the authenticity of


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Last update 4 October 2019

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