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Case study 2: The application of the Business Model Canvas in the development of a transnational education (TNE) programme

  • At: AbuDhabi (United Arab Emirates) (2019)
  • Type: Presentation
  • By: KELLY, Helena (Royal College of Surgeons, Ireland)
  • Abstract:

    Entrepreneurship is the transformation of an innovation into a sustainable enterprise that generates value. An innovation alone is of little value to the entrepreneur until it is adopted by the market. The entrepreneur therefore must make an informed decision about the viability of any new enterprise in the market and its ability to meet a demand


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Last update 4 October 2019

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