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Why do some danish customers prefer the original drugs instead of cheaper drug options?

  • At: Beijing (China) (2007)
  • Type: Poster
  • By: CARLSEN, Birgitte Egeberg (Nykøbing F. Svane Apotek, NykØbing F., Denmark)
  • Co-author(s): Landsgrav, Lene (Bryggergårdens Apotek, ODENSE, Denmark)
  • Abstract:

    The purpose of the investigation was to clarify why some customers exclude the cheaper drug options offered.

    Customers (103) - who chose not to purchase the cheaper drug - were asked to complete a questionnaire at the counter in 3 pharmacies in Denmark.

    The conclusion was, more woman than men; more elderly than younger customers exclude the..

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Last update 4 October 2019

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