Forum for policy makers in pharmacy practice- Trends in community pharmacy-debating the future of the profession - Topic B -direct to consumer advertizing
- At: 2008 FIP Congress in Basel (Switzerland)
- Type: Presentation
- By: LUTZ, Eugene (Lutz Pharmacy & Professional Compounding, Altoona, Iowa, United States of America)
A brief history of DTCA in the USA will be provided along with statistical analysis of the effects of DTCA advertizing. I will examine the results (both social and economic) on the various segments of the health care system- including patients, prescribers, pharmacists, drug companies, health care organizations, insurers, employers, etc... The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.