- At: 2007 FIP Congress in Beijing (China)
- Type: Presentation
- By: SöDERLUND, Lars-Åke Roland (Apoteket AB, Stockholm, Sweden)
How do you create a level of customer satisfaction so strong that customers become your best sales people? The answer lies in generating a customer experience so distinctive and valuable that it commands not just customer satisfaction but customer loyalty. Companies with satisfied, loyal customers enjoy higher margins and greater profits than.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.