Different marketing strategies for NSAIDs and analgesic medicines applied in community pharmacies in Bulgaria and the Czech republic
- At: 2010 FIP Congress in Lisbon (Portugal)
- Type: Poster
- By: VALCHANOVA, Velislava (Department of Social Pharmacy, Faculty of Pharmacy, Medical University, Sofia, Bulgaria)
- Co-author(s): Petkova, Valentina (Department of Social Pharmacy, Faculty of Pharmacy, Medical University, Sofia, Bulgaria)
Petrikova, Alena (Department of Applied Pharmacy, University of Veterinary&Pharmaceutical Sciences, Brno, Czech Republic)
Background information: NSAIDs (non-steroidal anti-inflammatory drugs) and analgesic drugs are basic and initial groups for treatment of acute pain and chronic inflammatory diseases and are often used as non-prescription medicines (OTC). The aim of this study is to analyze patients' motivation for purchasing these drugs and the level to which.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.