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Different marketing strategies for NSAIDs and analgesic medicines applied in community pharmacies in Bulgaria and the Czech republic

  • At: 2010 FIP Congress in Lisbon (Portugal)
  • Type: Poster
  • By: VALCHANOVA, Velislava (Department of Social Pharmacy, Faculty of Pharmacy, Medical University, Sofia, Bulgaria)
  • Co-author(s): Petkova, Valentina (Department of Social Pharmacy, Faculty of Pharmacy, Medical University, Sofia, Bulgaria)
    Petrikova, Alena (Department of Applied Pharmacy, University of Veterinary&Pharmaceutical Sciences, Brno, Czech Republic)
  • Abstract:

    Background information: NSAIDs (non-steroidal anti-inflammatory drugs) and analgesic drugs are basic and initial groups for treatment of acute pain and chronic inflammatory diseases and are often used as non-prescription medicines (OTC). The aim of this study is to analyze patients' motivation for purchasing these drugs and the level to which

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Last update 4 October 2019

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