Menu
  • Join
  • Login
  • Contact
 

Search abstracts


Evaluation of medicinal drug promotion practices-trends in pharmaceutical marketing

  • At: 2008 FIP Congress in Basel (Switzerland)
  • Type: Poster
  • By: NAGAPPA, Anantha Naik (Manipal College of Pharmaceutical Sciences, Manipal, India)
  • Co-author(s): BHOMIA, RUCHIR (Manipal College of Pharmaceutical Sciences, MANIPAL, India)
    SEXENA, KUNAL (Manipal College of Pharmaceutical Sciences, MANIPAL, India)
    PARIKH, APOORVASENA (Manipal College of Pharmaceutical Sciences, MANIPAL, India)
  • Abstract:

    Drug promotion is an essential activity of a pharmaceutical industry. Drug manufactureres must detail their product to prescribers and dispensers with the aim of improving the product awareness. The complexities of products and communications with prescribers pose challeges for the marketing team in the field of pharmacueticals. In order to..

  • The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress. Please login
Last update 4 October 2019

FIP Congresses