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Why Social Media? Opportunities and tendencies for retail pharmacies

  • At: 2016 FIP Congress in Buenos Aires (Argentina)
  • Type: Presentation
  • By: RIU, Inma (Saludability SL, Barcelona, Spain)
  • Co-author(s): Inma Riu:
  • Abstract:

    Social media is the new communication channel that all retailers are using to reach customers, to humanize their brands and to create a community around their product or brand.

    Social media is accessible to everyone, large and small corporations, and furthermore is a place to find “everyone” around you, in a non-corporate environment.

    Since 2006,

    ..

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Last update 4 October 2019

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