Why Social Media? Opportunities and tendencies for retail pharmacies
- At: 2016 FIP Congress in Buenos Aires (Argentina)
- Type: Presentation
- By: RIU, Inma (Saludability SL, Barcelona, Spain)
- Co-author(s): Inma Riu:
Social media is the new communication channel that all retailers are using to reach customers, to humanize their brands and to create a community around their product or brand.
Social media is accessible to everyone, large and small corporations, and furthermore is a place to find “everyone” around you, in a non-corporate environment.
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