• Join
  • Login
  • Contact

Search abstracts

Why Social Media? Opportunities and tendencies for retail pharmacies

  • At: 2016 FIP Congress in Buenos Aires (Argentina)
  • Type: Presentation
  • By: RIU, Inma (Saludability SL, Barcelona, Spain)
  • Co-author(s): Inma Riu:
  • Abstract:

    Social media is the new communication channel that all retailers are using to reach customers, to humanize their brands and to create a community around their product or brand.

    Social media is accessible to everyone, large and small corporations, and furthermore is a place to find “everyone” around you, in a non-corporate environment.

    Since 2006,


  • The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress. Please login
Last update 4 October 2019

FIP Congresses