BRAND STORY OF A LEADING G.I. PRODUCT IN TAIWAN
- At: 2015 FIP Congress in Düsseldorf (Germany)
- Type: Presentation
- By: FAN, Mandy (Taipei Pharmacists Association, Taipei, China Taiwan)
- Co-author(s): Mandy Fan
antacid has been widely applied in Taiwan but its reimbursement was terminated from October 1, 2005. This is the story of how a leading GI product was successfully transferred from a prescription to OTC product.
product differentiation, distribution channel, sales force deployment, promotion demonstration, unique brand name, switching from ethical.. The access to the whole abstract and the presentation file is available to FIP members and to congress participants of that specific congress.