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BRAND STORY OF A LEADING G.I. PRODUCT IN TAIWAN

  • At: 2015 FIP Congress in Düsseldorf (Germany)
  • Type: Presentation
  • By: FAN, Mandy (Taipei Pharmacists Association, Taipei, China Taiwan)
  • Co-author(s): Mandy Fan
  • Abstract:

    antacid has been widely applied in Taiwan but its reimbursement was terminated from October 1, 2005.  This is the story of how a leading GI product was successfully transferred from a prescription to OTC product.

    product differentiation, distribution channel, sales force deployment, promotion demonstration, unique brand name, switching from ethical

    ..

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Last update 4 October 2019

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