Focused on Europe, this event explores innovative and sustainable funding models that recognise the full contribution of pharmacists to patient care. Participants will examine approaches to remuneration that incentivise collaboration, expand equitable access to services, and integrate pharmacists more fully into healthcare delivery systems. Case studies will showcase how funding reforms and reimbursement strategies can enable pharmacists to provide high-quality care, strengthen health literacy initiatives, and reduce systemic barriers, ensuring that all patients benefit from accessible and equitable pharmacy services.

Panellist:

- Hanne Merete Andresen, Director Pharmaceutical Affairs, Norwegian Pharmacy Association, Norway