Expectations: do patients’ views and expectations of pharmacists match those of the profession?

• In: A1 - Pharmacy as a Profession: Today and Tomorrow on Monday, 30 August 2010, 9:00-12:00
• At: Lisbon (Portugal) (2010)
• Type: Presentation
• By: TRAULSEN, Janine (Copenhagen University, Copenhagen, Denmark)
• Abstract:

  There is wide consensus that understanding the expectations and preferences of pharmacy customers is important and necessary for developing pharmacy services. Although, customer satisfaction surveys are a useful tool in planning for the future, at best they provide only a partial picture of patients' views and expectations. In fact, it is not

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