Developing written medicine information for the consumer

• In: Pharmacy Information Posters
• At: Lisbon (Portugal) (2010)
• Type: Poster
• Poster code: PI-P-013
• By: HAMROSI, Kim (University of Sydney, Sydney, Australia)
• Co-author(s): Aslani, Parisa (University of Sydney, SYDNEY, Australia)
  
• Abstract:

  Written medicine information (WMI) is often designed and written without the consumer input. Thus, it isn't surprising that literature reveals consumers do not value WMI leaflets. The reasons may be poor readability and presentation, and limited consumer focus. Objectives: To determine the needs and expectations of consumers in the development

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