Marketing communication strategy of pharmacy institutions

• In: Posters: Community Pharmacy: Access to information
• At: Bangkok (Thailand) (2014)
• Type: Poster
• Poster code: POS-CPS082
• By: BJELETIC, Jasminka (APOTEKA BEOGRAD, Management, Belgrade, Serbia)
• Abstract:

  For public service marketing, it is crucial to establish and develop direct and long-term relations with the service users. Every health organization applies the marketing approach in its work, in accordance with its own role in health care and the environment in which it is provided. By selecting specific forms of marketing communication, and..

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