“Pharmacy: Always trusted for your health” will be the theme of World Pharmacists Day on 25 September, FIP announced today. At a time when trust barometers have found that distrust of societal leaders has increased and distrust of information sources is at a record high, fuelled by the COVID-19 pandemic and the infodemic around it, and when vaccines hesitancy remains a major hurdle, public trust in pharmacy is more important than ever.

For many years, pharmacists have consistently been named among the top five most trusted professionals in national surveys. Educators are also consistently in the top five and, according to a recent survey, scientists are the most trusted people in the world. “Pharmacists, educators and scientists — that’s our pharmacy profession,” said FIP president Dominique Jordan.

“Evidence indicates a significant association between trust in healthcare professionals and health outcomes for patients. Pharmacy has built up a reserve of trust over many years of caring, and we can put this trust to good use in countering the anti-vaxxers as well as in continuing to improve the health of our communities in general. I invite all my colleagues around the world to join this year’s campaign,” Mr Jordan added.

More information and campaign materials are available here.