Marketing and advertising of pharmaceutical products - ethical perspective

• In: SIG Posters
• At: Amsterdam (the Netherlands) (2012)
• Type: Poster
• Poster code: RSC-P-12
• By: JANODIA, Manthan (Manipal College of Pharmaceutical Sciences, Department of Pharmacy Management, Manipal, India)
• Co-author(s): Muragundi, P. (Manipal College of Pharmaceutical Sciences, Manipal, India)
  Dharmagadda, S. (Manipal College of Pharmaceutical Sciences, Manipal, India)
  Ligade, V. (Manipal College of Pharmaceutical Sciences, Manipal, India)
  Pise, A. (Manipal College of Pharmaceutical Sciences, Manipal, India)
  Udupa, N. (Manipal College of Pharmaceutical Sciences, Manipal, India)
  
• Abstract:

  
  Marketing of pharmaceutical products is highly regulated and restricted in several parts of the world. The task of pharmaceutical companies is to convince doctors to prescribe their products. This task of convincing the customer (the doctor) is through the medical representative who promotes products on behalf of the company. In order to put

  ..

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