Different marketing strategies for NSAIDs and analgesic medicines applied in community pharmacies in Bulgaria and the Czech republic

• In: Community Pharmacy - other posters
• At: Lisbon (Portugal) (2010)
• Type: Poster
• Poster code: CPS6-P-020
• By: VALCHANOVA, Velislava (Department of Social Pharmacy, Faculty of Pharmacy, Medical University, Sofia, Bulgaria)
• Co-author(s): Petkova, Valentina (Department of Social Pharmacy, Faculty of Pharmacy, Medical University, Sofia, Bulgaria)
  Petrikova, Alena (Department of Applied Pharmacy, University of Veterinary&Pharmaceutical Sciences, Brno, Czech Republic)
  
• Abstract:

  Background information: NSAIDs (non-steroidal anti-inflammatory drugs) and analgesic drugs are basic and initial groups for treatment of acute pain and chronic inflammatory diseases and are often used as non-prescription medicines (OTC). The aim of this study is to analyze patients' motivation for purchasing these drugs and the level to which

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