You can access any of the podium or poster presentations’ abstracts by searching for it below. For the 2026 FIP world congress in Montreal, presentations and summaries from invited speakers are available below, while abstracts are published in the Pharmacy Education Journal (PEJ) here.
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Pharmacy marketing strategies: results from a notoriety study
- In: Poster presentation
- At: Seoul (South Korea) (2017)
- Type: Poster
- Poster code: POS-CPS-060
- By: LOURENÇO, Luís (Farmácia Central, Agualva - Cacém, Portugal)
- Co-author(s): Luís Lourenço
- Abstract:
Background
In order to maintain its viability, pharmacies ought to monitor business indicators (such as sales, margins and growth rate) but also marketingPurpose
Evaluate the image and notoriety of a community pharmacy, the impact of its brand and its competitive position.Methods
A survey using a structured questionnaire with five-point Likert.. The access to the whole abstract and if available the presentation file is available to FIP members and to congress participants of that specific congress.
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Last update 23 September 2026