DEVELOPMENT OF A METHOD FOR QUANTITATIVELY MEASURING THE DIFFICULTY OF UNDERSTANDING IN LABEL COMPREHENSION STUDY BY USING EYE TRACKING

• In: Poster Session
• At: Düsseldorf (Germany) (2015)
• Type: Poster
• By: MOCHIZUKI, Mayumi (Keio University, Faculty Of Pharmacy, Tokyo, Japan)
• Co-author(s): Mayumi Mochizuki
  
• Abstract:

  We have been performing label comprehension studies (LCS) of OTC medicines. Even if the font size and layout are changed to make information stand out, understanding cannot be improved to 100%. In addition, the use of an eye camera does not always identify the difficult sections of the text. 

  Participants were randomly assigned to group A or B.

  ..

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