DIRECT-TO-CONSUMER DRUG ADVERTISEMENTS AND HEALTH INFORMATION ON NATIONAL LITHUANIAN TV CHANNELS: AN EXPLORATION OF QUANTITY, AND FREQUENCY ON HEALTH TV SHOWS

• In: Poster Session
• At: Düsseldorf (Germany) (2015)
• Type: Poster
• By: DAUKSIENE, Jurgita (Lithuanian University of Health Sciences, Drug technology ans Social Pharmacy, Kaunas, Lithuania)
• Co-author(s): Ona Ragazinskiene
  
• Abstract:

  TV advertising is one of common medicine informational sources even if number of studies shows that on TV ads provided information can be one-sided or even misleading. The potential effects of television advertisements on knowledge, attitudes, and behaviour have generated considerable concern. Lithuanian television viewers can see OTC drug..

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